"Mars One is a marketing company - and a very good one, at that"
In an attempt to market its space-faring ambitions to a wider audience, the company Mars One has released a book titled Mars One: The Human Factor, which discusses the human interest side of space flight.
According to by Norbert Kraft, Mars One’s chief medical officer, and also the editor of the publication, "There are many tough, philosophical, and scientific questions that need to be answered about our upcoming selection of the four heroic individuals that will lead us on our mission to Mars."
As a marketing tool, the book could not be further from the approach taken by NASA during the Apollo missions, when the aim was to bring a highly technical subject to the people in an easy to understand language. However, the book is a serious attempt to market the idea of a manned mission to Mars to the general public, but how successful this effort will be remains to be seen.
Challenges Faced by Mars One
Mars One faces the challenge of convincing the general public that is more than a glamorous advertising agency with a vastly inflated sense of its own importance and capabilities.
The catch phrase "Let’s go to Mars!", no longer seems to impress anyone, and the company faces an extremely tough uphill battle to persuade financial backers that it is an aerospace company, and not just another television production company.