The Space Warrior

Battling To Get Your Space Mission Off The Ground?

Commercial Space Business Marketing

The Unknown Marketing Experts Behind the Space Industry

Digital Marketing Experience for Space Industry

Online marketing does not know any boundaries. You can find online marketing applications in practically every kind of industry. Nowerdays with private space companies like SpaceX and Blue Origin, the new space industry also requires lots of online marketing. To some this may sound surprising...

However, this is a fact today. Aerospace companies too depend upon online marketing techniques, strategies and methods to raise awareness, promote services and indeed, to make sales. Below are a quick break-down of the current main players. (more…)

Marketing The European Space Agency (ESA)

European Space Agency

In 2002, ESA appointed Ogilvy Brand Relations in Brussels to develop a brand awareness of, and create a demand for European products and systems that will be used on the International Space Station.

Marketing Spaceflight For Commercial Purposes

ESA Marketing

The ISS is without doubt the one of the most sophisticated and high tech laboratories even developed, and although it has yet to live up to its hype, the appointment of Ogilvy Brand Relations was explained thus by Mr Jörg Feustel-Büechl, ESA’s Director of Manned Spaceflight and Microgravity at the time-

“...In the past, human spaceflight has wrongly retained an exotic and elitist image. With the ISS, this is changing. Human spaceflight will become an everyday experience. The station offers companies and organisations the opportunity, for the first time, to exploit manned spaceflight for commercial purposes. By opening a unit exclusively devoted to marketing the station's facilities, ESA is leading the ISS commercialisation effort."

The success, or otherwise, of this campaign is hard to quantify, since the very narrowly focused target market was space industry leaders and decision makers. Almost no mention of the campaign exists outside of the aerospace industry, and even then details are sketchy, to say the least.

Learn More About. European Space Agency (ESA)

The British Interplanetary Society (BIS)

The British Interplanetary Society (BIS)

The BIS is the leading think tank and space oriented special interest group in the UK. It is also the oldest space oriented lobby group in the world, and since its founding in 1933, it has consistently campaigned for the advancement of space exploration and astronautics.

BIS’s Major Activities

The main thrust of the BIS’s activities revolve around “...initiating, promoting and disseminating new concepts and technical information about space flight and astronautics through meetings, symposia, publications, visits and exhibitions,” which it has been doing very well indeed. After the cessation of the Apollo program in the early 1970’s, the BIS took a leading role in exploring new thinking on the issues around a return to the Moon, and its possible eventual colonization. However, the BIS’s interest in the problems of, and requirements for interstellar space flight began in 1952, when the first advanced paper on the subject was published by the BIS.

In 1981, the BIS published the Daedalus Study,Daedalus Study by BISwhich was essentially a design for an interstellar space ship. The
Study was the foundation of many subsequent advanced papers on topics such as possible modes of communication with extraterrestrial intelligence's, and many related subjects and topics.


We are the explorers

“Ad for space exploration now in 50 cities across America!”We are the explorer- campaign startergy This is the tagline of a movie trailer that is aimed at the general promotion of space flight and space exploration. How successful the campaign turns out to be is difficult to guess at, since the short film promotes space flight in general, instead of being focused on a specific agency or target market.

A full list of the 50 theatres that will screen the film is available here.

On Indigogo by Dan Hendrickson